How to Grow Your Restoration Business

Business owners have two choices: continue as usual or chase their next growth phase. 

If you are ambitious to reach your potential, you're all in on option two. You've got your sights set on a bright future and the motivation to make it happen. 

Now, all you need to do is learn how to grow your restoration business. This guide will teach you. 

First, we'll explore the potential growth of the industry. Then, we'll explain how to create a marketing strategy and build a referral network. 

We'll examine the power of reviews and how to leverage them to win trust. We'll also touch on ways to diversify your services and optimize your workflows with software. 

To wrap up, we'll suggest three steps to kick-start your growth. Let's jump right into it! 

FROM ONE OF OUR PARTNERS: 4 Tips for Home Services Providers Working With Lead Generation Companies 

The Growth Potential in the Restoration Industry 

Good news for those operating in the restoration industry! Revenue has grown—and by quite a lot. 

Create a Comprehensive Marketing Strategy 

If you want more customers, you need to increase your visibility online. 

To do this, you need to create an airtight marketing strategy. It should combine digital marketing, local search engine optimization (SEO), and social media. 

Here are some tips to get you started: 

Level up your digital marketing: 

• If you don't have one, create a professional website. It should list your services in detail. Add your contact information and a bit about you and your team. 
• Use email marketing—for every $1 you spend, expect about $36 in return. You could send monthly newsletters or inform subscribers about an exclusive promotion. 

Optimize your site with local SEO: 

• Add location-specific keywords to your website. For example, you might change the heading on your home page to "Best Restoration Services in [Your City]." 
• Claim your Google Business profile. This allows you to collect Google reviews and show up on Google Maps. 

Connect with your audience on social media: 

• Choose just one or two platforms to focus on. This might be Facebook and Instagram, for example. Create a realistic posting schedule and stick to it. 
• Share tips and behind-the-scenes content. Answer frequently asked questions in your posts. 

FROM ONE OF OUR PARTNERS: Internet Marketing for Home Services: A Complete Guide 

Develop a Strong Referral Network 

A referral network can bring in a steady stream of jobs—for free. Here's how to build those mutually beneficial, lucrative partnerships: 

• Choose a business that complements yours. For example, you might partner with an insurance company or real estate agent. 
• Make it mutually beneficial. What's in it for your partner? You might give them a small percentage of the total spend of the referred customer. 
• Remove obstacles. It should be super quick and easy for your network to refer you. For example, you might give them a stack of business cards to hand out. 

Leverage Customer Reviews and Testimonials 

Customers want to know your business is reliable. You can tell them this, but they might not believe you without proof. 

They want evidence. They need social proof. That's how reviews help. They vouch for your credibility. 

According to one survey, the two most important factors when determining a trade person's reputation are: 

• A high average review rating 
• A high number of positive reviews 

You can get more trust-winning reviews by: 

• Optimizing and verifying your Google Business profile 
• Asking happy clients to leave a review in your follow-up communications 
• Adding a QR code that links to your Google Business profile to your printed hand-out materials 

As great reviews start to flood in, get the most out of them by: 

• Responding to every review you get 
• Including the best reviews on your website 
• Posting reviews on social media 

Diversify Your Restoration Service Offerings 

You can reach more customers and generate new revenue streams by expanding the types of services you offer. You might be surprised to learn you already have the skills and gear! 

Some options include: 

• Mold remediation 
• Water damage restorations 
• Fire damage repairs 

It's worth doing some research to see what your competitors offer. You might spot a gap in the market that you could fill. 

Optimize Your Workflow with Restoration Management Software 

Restoration management software is a tool that gives you complete visibility and control over your operations. 

It brings your day-to-day tasks under one system. This means you can keep track of all the moving parts, reduce errors, and even improve the customer experience. 

Here's how software can optimize your workflows: 

• Streamline operations with a single source of truth. Use automation tools to cut down on admin work. 
• Track jobs so you always know where your team members are. Keep up with job statuses and make sure everyone's on the same page. 
• Improve communication between you, your team, and your clients. Contact clients and send them updates and notifications. 

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First Steps to Growing Your Restoration Business 

Growth starts right here, right now. Use these three tips today: 

1. Make a marketing plan. Include digital marketing, local SEO, and social media. Keep it simple and focus on high-impact steps, like launching a website and posting consistently to social media. 
2. Draft a follow-up email asking for reviews. Make it short and polite. Add a link to your Google Business profile. Send it out to the clients you recently worked with. 
3. Research restoration management software. Decide whether it's right for you. Look at the benefits and consider how it could fuel your growth.