7 More HVAC Marketing Ideas

Ever feel like your business isn't getting the attention it deserves? 

You know your service is great, and your existing clients agree. You're an expert in what you do. Importantly, your customer care is second to none. 

The problem is your marketing is falling short. You aren't communicating the right message to the right people. 

This article will change that for good! As we covered in our first article, Top 7 HVAC Marketing Ideas, we're here to equip you with a shiny toolkit of fresh marketing strategies. Use these additional ideas to attract, engage, and convert an audience of all new customers. 

As a refresher, we'll explain why marketing matters and list some of the most effective ideas and strategies. Then we'll share some innovative and out-of-the-box approaches you can use to stand out. 

We'll finish with a couple of top takeaway tips so you can start acting today. 

There are people in your area who have a problem that you can solve. Marketing is all about getting in front of these people. 

Let's jump right to it. 

Why HVAC Marketing Matters 

You know what it takes to run an HVAC business. You're skilled, and you get along great with your clients. That part comes naturally. 

But local HVAC markets are really competitive. Start-up costs are low, which encourages more and more people to launch their own businesses. In this environment, even the best and brightest can struggle to grow. 

Marketing is your safeguard against this. It's your competitive edge. It's what helps your business stand out in a crowded market. 

Think about it: if people don't know about your services, they can't hire you. And it's not just about winning new customers, either. 

Good marketing encourages your existing clients to stay. This can lead to more repeat business and referrals. 

Let's get into the specifics. When you invest in good marketing, you can expect these outcomes: 

• Brand awareness: More people will know about, recognize, and remember your business. 
• Increased customer loyalty: You can build strong, long-lasting relationships with your clients. This is a huge win, as existing customers spend about 31% more on average than new customers. 
• Higher revenue: More customers mean more jobs. More jobs lift your bottom line. 
• Improved reputation: A professional image nurtures trust and credibility. 
• More competitive prices: If you have more customers, you can lower your prices. This then attracts even more people to your business. 

7 More HVAC Marketing Ideas and Strategies 

Great marketing is like giving your HVAC business a voice. It helps you tell your story, show your value, and connect with more people who need your services. 

Here are seven new ideas to try. 

1. Leverage Digital Platforms

Now's the time to embrace all things digital. In addition to registering with Google My Business, you can use additional platforms like your website and social media channels. Benefits include: 

• Reach a wider audience. 
• Engage with customers directly. 
• Showcase your work and services. 

Pro tip: Use Meta Ads to target homeowners in your service area. Set up retargeting campaigns to reach people who visited your website but didn't book a service. 

2. Use Local SEO

Like we mentioned in part one, search engine optimization (SEO) is about tweaking your website so it appears higher in search results for relevant keywords. You can boost your marketing efforts by focusing your SEO efforts on your area of service. 

Local SEO focuses on ranking for keywords that relate to your local area. It's extremely effective for local services business. 

Benefits include: 

• Increase visibility in local searches. 
• Attract more local customers. 
• Improve organic website traffic. 

Pro tip: Use location-specific keywords—think "HVAC services in [your city]"—in your content and meta descriptions. Create local landing pages for each town or neighborhood you serve. 

FROM ONE OF OUR PARTNERS: A Guide to Local SEO for Small Business Owners (No Technical Skill Needed!) 

3. Try Email Marketing

Don't sleep on email marketing. It has one of the highest returns on investment (ROIs), at $36 for every $1 spent. 

Send newsletters and targeted emails to your customers to keep them informed and engaged. 

Benefits include: 

• Build strong customer relationships. 
• Promote exclusive offers and services. 
• Keep your brand top of mind. 

Pro tip: Segment your email list by customer type and service history. Send personalized emails with specific service reminders and special discounts. RELATED ARTICLE: Our Best Tips for HVAC Email Marketing 

4. Offer Referral Programs

Referral programs reward existing customers for referring someone to your business. For example, say an existing customer recommends your business to their friend. That friend becomes a paying customer. You might give the existing customer a discount on a future service. Benefits include: 

• Enjoy a cost-effective marketing strategy. 
• Make a great first impression with new customers. 
• Encourage customer loyalty. 

Pro tip: Automate your referral program using software that tracks referrals and rewards. Boost results with double-sided incentives. This means both the referrer and the new customer get a reward. 

5. Create Informative Blog Content

Think about the questions your customers seem to always ask. Use these as a foundation to write informative articles. 

Publish these articles on your site. That way, when someone searches for an answer, your website pops up in the search results. 

Benefits include: 

• Establish yourself as an industry expert. 
• Improve your website's SEO. 
• Provide valuable information to customers. 

One possible drawback? It takes time and effort to create quality content. And the competition can be tough. Consistent posting is also a must for the best results. 

Pro tip: Use long-tail keywords in your blog posts to attract specific search queries. Share your blog content on social media and in your email newsletters to increase its reach. 

FROM ONE OF OUR PARTNERS: 7 HVAC Marketing Ideas To Make Your Business Stand Out 

6. Boost Your Social Media Presence with TikTok

Jump on the latest social platform to capture the attention of users: TikTok. 

In 2024, TikTok videos reached 45.3% of Americans. 

Create short, snappy videos about your HVAC services. If you have a particularly funny or creative team member, encourage them to film videos, too. 

You never know. You might just go viral. 

Benefits include: 

• Reach a younger, tech-savvy audience. 
• Show your expertise in a fun, entertaining way. 
• Increase brand awareness through viral content. 

Pro tip: Use popular hashtags and trends to increase visibility. 

7. Try Direct Mail Marketing

Think old-school marketing tactics are obsolete? Think again. Sometimes the most innovative marketing strategy is to go back to the classics. 

Physical mailers, flyers, and postcards still appeal to some audiences. 

Benefits include: 

• Target specific neighborhoods or demographics. 
• Stand out from digital marketing with a tangible item. 
• Increase brand visibility locally. 

Pro tip: Add a limited time offer or discount to encourage immediate action. 

FROM ONE OF OUR PARTNERS: Top 5 HVAC Marketing Ideas That Work 

Top Takeaway Tips for Using New HVAC Marketing Strategies 

Ready to refresh your HVAC marketing approach? Here are three tips to keep in mind while you try new strategies: 

1. Set a marketing budget. Determine how much you can spend on marketing each month. Remember to appropriately allocate funds to different strategies. 
2. Prioritize channels. Focus on the channels that bring the best results, like local SEO or social media. It’s easier to take more marketing risks with small channels. 
3. Set goals. Decide what you want to achieve with your marketing. Keep these in mind when trying new marketing approaches. This could be increasing website traffic or generating more leads.