Our 9 Best Marketing Ideas for Construction Companies 

Our 9 Best Marketing Ideas for Construction Companies 

The US construction industry is valued at over $2.1 trillion. As of 2023, 919,000 companies are vying for contracts. There are a lot of profits to be made. But there's also plenty of competition. 

Construction marketing strategies are vital for helping you grow your business and rise above your competition. 

This article will take a deep look at the importance of construction marketing. You'll learn about strategies for local SEO, social media engagement, and paid ads. We'll discuss online portfolios, referral programs, and promo videos. Then, you will read about creating local partnerships and expert blog posts. Finally, we’ll leave you with a few tips to start your marketing efforts today. 

Let’s get started! 

The Importance of Robust Construction Marketing 

You need clients to survive. An estimated 45% of construction companies fail in their first three years. Only a quarter make it to 10 years.  

Different challenges can affect your business. However, a lack of clients will make survival difficult. 

A diverse construction marketing plan can help you connect with potential customers. Results are most likely to come if you use a combination of strategies. 

Here are nine construction marketing ideas for you to consider. 

RELATED ARTICLE: The Importance of Training and Development in Construction 

Optimize Local SEO to Expand Your Online Reach 

You need to expose people in your service area to your website. According to Google, 88% of people use location-based searches to find local companies. 

A Google Business Profile (formerly Google My Business) can improve local visibility. Make sure to fill your profile out completely and include photos. Local business directories can also help people find your business online. 

Finally, add location-based SEO keywords to your website. These can include names of your city, region, or neighborhood. You can also add phrases like "construction companies near me." Google will automatically add the user's location to the search. 

Create a Strong Online Portfolio 

Clients need to see examples of your work. This builds trust and shows your abilities. Create an online portfolio with before-and-after photos. 

Choose your best work for these pictures. At the same time, try to include a variety of projects. This increases the chance that site visitors will see examples of projects like the one they want done. 

Also, add text descriptions of the project. If possible, include client reviews or testimonials to accompany the pictures. 

RELATED ARTICLE: 6 Steps for Creating a Construction Marketing Plan 

Use Social Media to Build Relationships 

Instagram, Facebook, and LinkedIn allow you to connect directly with your audience. 

• Instagram is the best platform for sharing progress photos and behind-the-scenes content. It creates a personal connection with potential clients. 
• Facebook enables companies to engage with their audience through posts, comments, and live videos. It's good for interaction and showcasing positive feedback from customers. 
• LinkedIn is great for connecting with commercial clients or subcontractors. In addition to attracting leads, it can boost your professional credibility. 

These platforms are most effective when used often. Take time to interact and answer questions regularly. This shows people that you want to engage with them. 

Start a Construction Blog to Share Expertise 

A construction blog can boost your reputation as an expert. Publish articles on trends and offer tips in your area of expertise. This will establish you as a specialist in your construction niche. 

You can also offer case studies. These will appeal to people who want to do more in-depth research before hiring a contractor. 

Finally, you can use online content to add keywords that improve your site's SEO. Always make sure the keywords are added naturally. They shouldn't make the content hard to read.  

Build Partnerships with Local Businesses 

Partnerships can help with construction marketing. Here are three ideas for working with other businesses to promote your services: 

1. Partner with suppliers to showcase both products and services to attract customers. 
2. Collaborate with real estate agents. They can suggest your services to fixer-upper buyers or sellers looking to increase equity. You can promote their services to clients who are ready to sell. 
3. Partner with other businesses to offer package deals. For instance, work with interior designers or landscapers. You can offer your services together (maybe at a discounted rate). 

These strategies can increase your reach without requiring extra ad spending. 

FROM ONE OF OUR PARTNERS: How to Do Content Marketing for Construction Companies 

Use Video Marketing to Showcase Construction Work 

Video marketing is another way to showcase your skills. Consider making behind-the-scenes videos that show your work process. You can also offer guided tours that explain finished projects. You can also interview clients in your videos. 

Time-lapse videos are another way to show your processes in a condensed timeframe. 

Videos personalize marketing. People may feel like they are getting a personalized tour of your business. They can also build credibility and transparency. You'll be able to show a side of your business that people usually don't see. 

Offer Referral Incentives to Clients 

Word-of-mouth advertising is vital in service industries. People trust the recommendations of family and friends over traditional advertising. A referral program helps you encourage customers to make such recommendations. 

Offer incentives to clients if they direct a customer to you. For instance, provide discounts on future services, or offer a commission for referrals that lead to larger projects. 

Use Paid Advertising for Targeted Growth 

Paid advertising platforms like Google Ads and Facebook Ads can immediately bring customers to your website. These services let you target specific prospects in your area. You typically pay when they click through to your site. 

Advertising on local websites can also help. This option ensures you reach people in your service area. Monitor your ads and manage your budget carefully to ensure you get a return on your ad placements. 

FROM ONE OF OUR PARTNERS: 6 Strategies for Dealing with the Construction Labor Shortage 

Participate in Community Events and Sponsorships 

Community involvement is a great way to increase your local visibility. Sponsor a youth sports team or host a free home improvement workshop in your area. 

You can even take part in charity events. For instance, offer services to improve local public spaces, or help build or repair low-income housing. 

This engagement makes you part of the community. It builds trust and raises your profile. This will get homeowners to think of you when they need construction services. 

First Steps with Construction Marketing 

Construction marketing can be challenging. It is an ongoing process. However, you can start improving your marketing right now without spending anything. 

Here are three steps to get started today: 

1. Find your unique selling points. What makes your business unique? Highlight these qualities in your marketing materials. They will differentiate you from your competitors.  
2. Ask for reviews. Ask current and past customers to leave reviews. They can put them on your Google Business Profile or third-party sites like Yelp. 
3. Look at the local events calendar. Find upcoming events in the local area. Then, see if you can take part in some way.