Top 7 HVAC Marketing Ideas 

Home service companies are spending anywhere from 6-20% of gross revenue on marketing. That’s a big expense, especially if you don’t have a solid marketing strategy. 

HVAC services are necessary for most homes, so business owners don’t need to go above and beyond with marketing. Knowing how to use the most practical strategies will help your HVAC company get ahead.  

This guide walks through the best marketing strategies for your HVAC company. We look at the importance of marketing and offer some tips and tricks for engaging customers.  

The Importance of Strategic Marketing in HVAC Business 

Strategic marketing gives companies a competitive advantage over similar businesses. It involves creating a high-level plan to ensure that marketing efforts see a return on investment. Businesses assess the market and their own advantages. They then use this data to develop a marketing strategy that meets their specific goals.  

Here are some reasons why your HVAC business should invest in strategic marketing: 

Capture new customers 

The HVAC market is a growing industry and is projected to grow at a compound annual growth rate (CAGR) of 7.4% for the next 6 years. A marketing strategy can help bring in new customers, increase business, and build longevity for your company. 

Stand out against the competition 

A strategic marketing plan can help define your company as reliable, effective, and professional. You can use your marketing to develop a brand that stands out against any competitive business.  

Boost business growth 

Over three-quarters of businesses report that their marketing efforts directly affect their revenue. Focusing on customer acquisition brings in more business and overall income. While marketing is an investment, it can be worth it.  

Target new demographics 

People aged 65 or older make up the biggest market share of HVAC buyers. Strategic marketing can target specific demographics and bring in potential new clients.  

Build brand and reputation 

Most customers don’t have a company in mind when they search for HVAC services. High-quality branding and marketing efforts will help direct potential business your way. A reputable brand is recognizable and can get more word-of-mouth recommendations.  

7 Top HVAC Marketing Strategies 

HVAC business owners are asked to wear a lot of hats and do a lot of different jobs. Marketing can feel a bit overwhelming if it’s not your specialty. With some tips and tricks, any business owner can develop a solid plan and start seeing a return on investment in no time. 

This list is a shortcut to strategies that are proven, effective, and easy to execute.  

1. Branded HVAC content

Develop your brand. Whether you choose to present your company as extremely high-end and professional, or maybe goofy and less serious – choose an angle. Create content that supports your brand and represents your services and team. 

Pros: This can help customers recognize your company and interact with your content. The more visible your content is, the more viewers will be driven to your site.  

2. Video marketing HVAC services

A large portion of content these days is video-related. With a few keywords and some high-quality video content, you can build a reputable brand. Try showing HVAC “how-to” videos or answering frequently asked questions.  

Pros: This provides helpful information for your customers and may improve SEO.  

Cons: It may take a bit of time to be comfortable filming or being on camera, but with practice, you will get increasingly confident in your on-camera presence. 

3. Reputation management strategies

Reputation management means ensuring that your brand, reviews, and customer service are all top-notch. Business owners should check and respond to Google and Yelp reviews and stay consistent and active on social media. But, most importantly, they should always provide the highest quality customer service.  

Pros: This creates a consistent brand and reputation in your community. Customers will know who you are and know that they can expect excellent service.  

Cons: Occasionally, you may get negative reviews. Try to respond with kindness and do your best to offer a solution. It’s important that you respond to all reviews – both positive and negative. 

From one of our partners: HVAC Business Management 101  

4. Investing in PPC ads

Pay-per-click ads are an excellent driving force for your website. A PPC ad is a text-based ad that will appear at the top of users’ search results. The more you spend, the more visible your ad will be. Your business can set a maximum daily budget so that you can test results before investing too much.  

Pros: This can make your company visible to new audiences and increase search engine visibility. PPC has been shown to generate 45% of website clicks. 

Cons: PPC can eventually add up to be a decent expense. Make sure you’re tracking your ROI to avoid overspending.  

5. Set up geotargeted ads

A geotargeted ad allows your digital advertisements to target internet users in your area. You can do this through Google ads and many other advertisement sites. This will allow you to target specific locations and areas where you provide HVAC services. 

Pros: This will allow you to target specific locations and areas where you provide HVAC services. Targeting specific locations ensures that your ads are being seen by the right audience.  

Cons: It will also limit views on certain advertisements.  

6. Create a user-friendly website

Simplicity is key here. A professional HVAC website should be clear, direct and easy to navigate. Ensure that your contact and quote requests are easy to find. Customers shouldn’t have to sift through pages of information to find the basics. It’s also important that your website is mobile-friendly as many of your customers and prospects will be searching from their phones.  

Pros: This enhances the customer’s experience and makes it easy for them to find the information that they’re looking for. A simpler website is also less initial work for you. 

Grassroots marketing

HVAC is a service that sells itself. All your business needs to do is be discoverable and have a good reputation. This involves things like wrapping your vehicle, creating signs and door hangers, leaving business cards, and using your community to promote your services. Look for networking groups in your community to meet people such as realtors and property managers that will be valuable connections as you are growing your business. 

Pros: Grassroots marketing is usually low-cost and can create mutually beneficial relationships with other small businesses. It also shows clients that you are local and are serving your community.  

Cons: It can be hard to track the ROI of grassroots marketing. 

Engaging Customers through Your HVAC Marketing 

Customer retention is equally as important as customer acquisition. Happy customers require less marketing investment and are more likely to return for future services. Returning customers also spend more than new customers. Building strong customer relationships is vital to the success of any business.  

Here are some quick and easy tips for engaging your customers: 

Email campaigns

Send out frequent email campaigns. This keeps your company relevant in customers’ minds and is a great opportunity to offer deals. Discounts are a good way to entice customers to book services.  

Related Article: Our Best Tips For HVAC Email Marketing  

Social media interactions

Your HVAC business can leverage social media for brand visibility and engagement. You can use these channels to create interactive content, brand recognition, and engage with your customer base. 

Reviews and testimonials

Reviews and testimonials are a great way to offer customers some input on how you do things. This can help you improve your customer service. It also provides an opportunity to show new customers the positive feedback you’ve received from happy clients.  

Offering loyalty or rewards programs 

A loyalty or rewards program is a practical way to convert new customers into repeat customers. It benefits your customers and shows gratitude for their continued business. 

From one of our partners: How To Scale Your HVAC Business 

Top Takeaway Tips for HVAC Marketing Success 

Are you ready to bring your HVAC marketing strategy to the next level? Here are three steps that you can take to start building a plan today.  

1. Register with Google My Business

Registering your HVAC company with Google My Business allows your business to appear in localized searches. This will help customers find your location on Google maps, business hours, website, and contact information with a few simple clicks.  

2. Conduct SEO research

Search Engine Optimization (SEO) helps drive traffic to your website and ads. This is a great way to ensure that your website and digital marketing efforts are visible to potential clientele. This will help your HVAC company visibility and ensure that it comes up in relevant searches.  

From one of our partners: A Guide To Local SEO For Small Business Owners  

3. Ask customers for feedback

Send out an email request form to collect reviews from your happy customers. This is simple and easy to do, and most satisfied customers will gladly write a quick review. This is a great way to begin to build out marketing content.